Traffic & Growth

Case Study: Al-Suza Borneo Ride – Driving Online Visibility & Leads

In this case study, I designed mock digital marketing strategies to attract visitors, generate leads, and increase online visibility for a local business.

Key Actions & Strategies:

Google Ads: Created campaigns targeting people searching for “car rental in Kuching & Samarahan” to capture high-intent leads.
Social Media Ads: Designed Facebook and Instagram ad concepts with engaging visuals to reach travelers and local audiences.
SEO Fundamentals: Applied keyword research, optimized website copy, and implemented search-friendly design principles.
Advanced SEO Tools: Explored Ubersuggest and Semrush to measure content quality, identify opportunities, and refine strategies.

This case study demonstrates my ability to combine paid traffic (PPC + social ads) with organic traffic (SEO) to develop a complete digital growth strategy.

Created mock Facebook Ads for a fictional campaign. Designed both mobile and desktop feed previews, optimized for audience targeting and conversions. Copy emphasized benefits (affordability, convenience) with a strong CTA (“Book Your Ride Today”).

Tools: Meta Ads Manager Mockup Tool, Canva

Facebook Feed

Instagram Story

Created mock ad previews for a fictional car rental company, Al-Suza Borneo Ride. Adapted creatives for both Facebook Feed and Instagram Story formats, ensuring platform-specific optimization. Focused on persuasive copy, mobile-first layouts, and clear CTAs (“Book Now”).

Tools: Canva, Meta Ads Mockup Preview

Title Tag;

Car Rental in Kuching & Samarahan – Al-Suza Borneo Ride

Meta Description;

Reliable and affordable car rentals in Kuching and Samarahan. Starting from RM70/day. Easy booking and trusted local service.

H1 Heading;

Affordable Car Rental in Kuching & Samarahan

Body Text;

At Al-Suza Borneo Ride, we make your travel easier with flexible and affordable car rentals in Kuching and Samarahan. Whether you’re exploring Borneo for a weekend or need a reliable ride for business, our cars start at just RM70/day. Convenient pick-up, trustworthy service, and comfort guaranteed.

Created a sample SEO-optimized content piece targeting the keyword “Car Rental in Kuching and Samarahan.” Implemented keyword placement in the headline, subheadings, and meta description to showcase search-friendly copywriting.

Tools: Google Docs, Yoast SEO (mock setup)

1. Ubersuggest

2. Semrush